Road Shows & Promotions are the elementary Events for new Product Launches providing the basis for successful Sales Figures.
Start right from the beginning of the Product Launch Event with introducing your latest Products and Services to address important Clients, Opinion and Decision Makers.
The TEST Service Team knows exactly what is required for Product Launches – the Dramatic Composition must be right! As implied placing the Product in the focus at the Road Show makes it a real Experience. Guests will be attracted and an emotional bonding starts to develop exercising a positive Influence on making the decision to purchase and to recommend the Product to others.
The Promotion, too, makes the Product or Service a true Experience, on a smaller scale. On the basis of your Expectations and the size of your Budget, we will design a creative Event Concept for precisely reaching your Target Group laying the foundation for your Success.
Road Show & Promotion Competence
We organize your Tour through Germany, Europe or the World with accountability based on 30 years of Experience. From booking the Hotel via coordinating the Journey up to setting up the Show Equipment at different Locations, TEST is your competent Partner on eye-level.
Presentation Power
Your Products or Services speak for themselves – however, in combination with presenting them by amiable Promoters, the Customer Benefit is to be better communicated right to the point. We cooperate all over the Europe with reliable HR-Partners offering representative support for your Show.
Target Group Analysis
Planning the Tour is one side of the coin – inviting the corresponding Target Group the other. We support you in Advance by drawing up a precise Target Group Analysis and designing a Marketing Plan for your Road Show. By that means you can be sure that exactly those people are attending your Product Launch that are actually interested in your Product.
Show Technology
Sometimes you may rock the house. In order to keep the Show Effects on line we cooperate with true Professionals. No matter whether Pyrotechnics, Water Effects or Open Air Acrobatics, our Service Team knows the right Partner for a safe realization with Wow-Effect in any case. For we are taking care that your Promotions will always be remembered!
Travel Coordination
Set up – Event – Dismantling – Change of Location – and everything starts again. At the Road Show it has to be ensured that the Equipment is packed and transported safely. Hotels and Transfers for Employees and Clients have to be booked and the actual Tour Plan has to be controlled. We take reliable care of the entire Proceeding for you to be able to completely concentrate on the Product Launch.
Artists
At Road Shows & Promotions you may count on the Artists to attract special attention to your Product bringing it into the limelight. The positive Side Effect: you will be remembered by the Audience. We are pleased to draw up creative Proposals and to organize the Booking for the selected Artists as well as to take care of all other Details.